Return to the sweetest little town anywhere around for the 68th Annual Shepherd Maple Syrup Festival, happening from Thursday, April 23rd to Sunday, April...

Throughout this week until March 20th, JW in the Morning will post a lifestyle question, "Burning Question of the Day," on the My 104.3...

Friday, February 6th | 5:00–7:00 p.m. @ Morey Courts in Mount Pleasant A FREE kids carnival midway for the young and the young at heart! Carnival-style...

Tune into our brother station Buck 92.3 on Saturday, December 20th for our Backyard Brawl, raising money for United Way of Central Michigan! This year,...

The New My 104.3 – Central Michigan’s Best Variety is your official radio station for the 2025 Isabella County Youth & Farm Fair! Wake up...