The New My 104.3

Central Michigan's
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Your home for the best music mix, local news, and community events.

Latest from My 104.3

October 31, 2026

District Championship On The Line !!!

Join us Friday, November 6th at Community Memorial Stadium for a District Championship clash between Cadillac and Mt. Pleasant!!

October 29, 2026

District Semis Action !!!

Join us Saturday, October 31st at Community Memorial Stadium for a Pre-District clash between SHA and MLS!!

October 29, 2026

Boo Bash !!!

Friday Before Halloween!!! Hosted By Latitude Media