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The New My 104.3
Central Michigan's
Best Variety!
Your home for the best music mix, local news, and community events.

Latest from My 104.3

November 14, 2026
A Ticket To Ford Field Up For Grabs !!!
Join us Saturday, November 21st at 1 PM for a State-Semis clash between New Lothrop and Beal City!!

November 7, 2026
A State Championship Rematch From Last Season in Regionals !!
Join us Friday, November 13th at Community Memorial Stadium for a District Championship clash between Dewitt and Mt. Pleasant!!

October 31, 2026
District Championship On The Line !!!
Join us Friday, November 6th at Community Memorial Stadium for a District Championship clash between Cadillac and Mt. Pleasant!!
ON AIR NOW
My 104.3