The New My 104.3

Central Michigan's
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Your home for the best music mix, local news, and community events.

Latest from My 104.3

September 23, 2026

Boo Bash !!!

Friday Before Halloween!!! Hosted By Latitude Media

September 21, 2026

Only Three More Weeks Left In The Regular Season !!!

Join us Friday, October 9th, at Community Memorial Stadium for a Week Slash clash between Houghton lake and SHA!!

September 12, 2026

A Historic JPC Rivalry On Tap !!!

Join us Friday, October 2nd, at Veterans Memorial Stadium for a Week Six clash between Shepherd and Clare!!