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68th Annual Shepherd Maple Syrup Festival
Return to the sweetest little town anywhere around for the 68th Annual Shepherd Maple Syrup Festival, happening from Thursday, April 23rd to Sunday, April 26th!
Enjoy the midway carnival, helicopter rides, all-you-can-eat pancakes & sausage...
Win Tickets to See Rod Stewart and Richard Marx
Throughout this week until March 20th, JW in the Morning will post a lifestyle question, "Burning Question of the Day," on the My 104.3 Facebook page!
Make your best guess at each question and you'll...
Under the Big Top 2026
Friday, February 6th | 5:00–7:00 p.m. @ Morey Courts in Mount Pleasant
A FREE kids carnival midway for the young and the young at heart!
Carnival-style games, local vendors with goodies, and live entertainment
Featuring a ringmaster...
Backyard Brawl 2025
Tune into our brother station Buck 92.3 on Saturday, December 20th for our Backyard Brawl, raising money for United Way of Central Michigan!
This year, the Backyard Brawl will take place at Mount Pleasant High...
2025 Isabella County Youth & Farm Fair
The New My 104.3 – Central Michigan’s Best Variety is your official radio station for the 2025 Isabella County Youth & Farm Fair!
Wake up with DJ Roberts weekday mornings at 7:20 for the Burning...
Win Tickets to see Snoop Dog w/ Too Short
Starting Monday, July 7th through Friday, July 11th, DJ Roberts on My Mornings will post a lifestyle question, "Burning Question of the Day," on the My 104.3 Facebook page!
Make your best guess at each...
MUSIC IN THE PARK! Summer Concert Series
Live music hits the big stage at Island Park's Amphitheatre starting June 5th — free fun for the whole family!
Presented by MMI, The Michigan Arts & Culture Council and The Eye Site.
Bring a lawn...
17th Annual Hometown Showdown!
The 17th Annual Hometown Showdown is BACK!
Wednesday, July 23rd at the Isabella County Fair!
A big thank you to all of our Sponsors:
Saginaw Chippewa Indian Tribe
The Bird Bar & Grill
Mt. Pleasant Convention & Visitors Bureau
Brad...
Lapham’s Garden Center Mother’s Day Giveaway!
Starting Monday, April 28th through Friday, May 9th..
We’re giving away a $250 gift card to Lapham’s Garden Center, good at both their Mount Pleasant and Midland locations!
But that's not all...
Mission Street Tattoo is also giving away a...
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