• Adidas recently cut ties with controversy-addicted Kanye West and has now done the same with Beyoncé.
  • The sports giant claimed low sales were the culprit, revealing the singer’s “Ivy Park” line missed its sales goals by more than $200 million.
  • Some have said Adidas should wait until Beyonce’s tour launches this year, but Adidas stood by its decision and slashed expectations for 2023 to $65 million