Jaleel White is getting into the weed game AND paying tribute to the character that made him famous over 20 years after hanging up his suspenders. He’s teaming up with 710 Labs to launch Purple Urkel Cannabis.
“The thing that always stood out to me was there no clear brand leader for fire purple weed,” Jaleel shared. “It made no sense to me, that no company of significance had claimed this lane, so why not me?”
The Purple Urkel logo features a purple Steve Urkel character on sleek black packaging. Look for it to launch on 4/20 in California.
Source: Black Enterprise
