• Vanessa Bryant and the Kobe Bryant estate have decided not to renew the “post-retirement endorsement extension” he signed with Nike in 2016.
  • The reason Vanessa decided to end the partnership boiled down to money and availability.
  • She was hoping for a lifetime deal like Michael Jordan and LeBron James have.
  • In addition, she didn’t like the way the shoe company limited the number made to increase demand and collectability.
  • Unless Nike can make another deal with Kobe’s estate, they’ll stop making Kobe products.
  • That’ll leave Vanessa free to look for a new partnership with a different shoe company.