Rob Lowe Gets Meme’d for Neutral Hat: What do you wear to a football game when your team isn’t playing? If you’re Rob Lowe, you wear a generic NFL hat. In case you missed it, the Colts fan was at the Packers-49ers game when Fox’s Joe Buck read a promo for Rob’s show, “9-1-1: Lone Star.” Since he was in the audience, the camera panned to him with the stoic look and neutral NFL hat on. And that’s how the latest meme of 2020 was born.