Contact Us

Who We Are

Welcome to My 104.3, your go-to station for the best variety of music in mid-Michigan! Legally known as WCZY, we have proudly served the Mount Pleasant community and the surrounding areas for decades. As our region has grown and evolved, so have we. Adults needed a station that played the hits they love, spanning the past four decades, without putting them to sleep. That’s how My 104.3 was born. We are part of Latitude Media, a 100% local company that takes immense pride in our community. Owned by Bob and Laurie Peters, who call Mount Pleasant home, our station is deeply rooted in the fabric of mid-Michigan. Our legacy has been built on years of dedication, and we are committed to being here for many more years to come. Not only do we bring you great music, but we’re also your source for local news, events, and high school sports. Whether it’s cheering on our local teams or tailgating at high school football games, we love being out in the community and connecting with you. Have a question or just want to chat? We’d love to hear from you! Reach out to us anytime.

Call Our Request Line: 989.779.1043

Office Hours: Monday-Friday 9:00AM-1:00PM (Closed Holidays)