Normally, celebrities spend their birthday lavishing themselves with expensive gifts. Unless you’re Matthew McConaughey, then you head to the town of Lawrenceburg, Kentucky, to help pass out 4,500 turkeys.
In a Facebook Live video, McConaughey can be seen at the Wild Turkey Distillery announcing that he and “250 volunteers are going to deliver 4,500 turkeys to people around Lawrenceburg.” And that’s exactly how he spent his 48th birthday. “We believe in our family that the more you’re thankful for,” he offered. “The more you’re going to create in your life to be thankful for.” That’s a way to kick of the holidays, for realz!
For those who don’t know, McConaughey partnered with Wild Turkey Distillery last year, working on some of their promotional marketing. The partnership has payed off for the liquor brand, which has seen a 14.6% growth in global sales since the campaign launched.